September 4, 2018
Words and the use of language is extremely important in building patient literacy in cannabis education. With words, we help people build the language they need to describe their cannabis needs to cannabis professionals who will help them get their best medical cannabis experience.
When you think about it though, while words are an important part of communications, are words always the best way to educate people about cannabis?
As we’ve stated before, 32 million Americans can’t read. This means that if your cannabis education strategy is wholly printed words based, you could be missing a large chunk of Americans using medical cannabis in your duty to help educate.
As learning and display media professionals, CMN Holdings helps cannabis doctors and dispensaries build patient literacy on cannabis by appealing to multiple learning styles, including those who are visual learners.
When you’re incorporating graphics into your display media with the intent to build patient literacy on cannabis, here are some important considerations about the graphics you use:
Use Descriptive Imagery
Choose imagery that actually shows and demonstrates what you’re describing or talking about in your cannabis education programs. Go the extra mile to create original photography that allows the cannabis patient to see the cannabis use process more visually. Create infographics that are clear and concise and are minimal in verbiage and words, finding icons, vectors and photo files that match the topic of what you’re educating on.
Use High-Quality Photos
The age of legalization is all about quality in cannabis. If you’re selling quality cannabis products in your dispensary or advising patients on obtaining quality products, your imagery must meet that quality. Don’t settle for grainy, “labeled for reuse” photos you find through a Google Images search. Use high-quality stock photography through Adobe, Shutterstock, or another stock-photo service, or enlist a photographer for custom photography.
Your use of imagery is directly demonstrative of your brand. Your brand’s colors, style, photo filters, or anything that you do to put your mark on your photos should be carried through all your display media projects. Take CMN Holdings’ website, for instance. We use a consistent color scheme, style of photography, and deliberately use bright, bold colors to draw attention to our media. This is something we carry through our display media programming in cannabis doctors’ offices and dispensaries.
Visual learners use cues to help them connect ideas and concepts. These visual cues include color, use of shapes, animation, photography, and other techniques used in design. Visualization helps people take in information through the graphical display of information. It’s about using a series of images to help elicit an experience or build relationships and connections between bits of information. Be intentional in the sequencing of your photography or images, so that they make sense to the viewer and that it draws upon what they know or are already familiar with.
Don’t Underestimate the Importance of Visuals!
It’s a visual world. We often interpret things through what we see, rather than what we read, or take the time to dive in to understand. The way you use visuals can make or break your patient education strategy in cannabis. Invest in your visuals, your photography, and the type of imagery you use in your display media strategy before anything else. It’s the key to engagement!
Interested in discussing how you can bring the power of visuals into your cannabis dispensary or doctor’s office? Connect with CMN Holdings today to discuss how you can bring high-quality cannabis education, with the most impressive visuals, into your cannabis office or dispensary at NO COST to you!
Philip M. Cohen is CEO of CMN Holdings, Inc. and their subsidiaries, Cannabis Medical Network, a digital media network airing in cannabis doctors waiting rooms and Cannabis Lifestyle Network, airing in dispensary waiting rooms. Phil has operated a dozen ad supported digital signage networks in doctor offices and at retail since 1985 and is a past Chairman of the Digital Signage Federation.