Call Us: 855-426-6881

6 Important Learning Styles of Adult Learners for Display Media Cannabis Education

6 Important Learning Styles of Adult Learners for Display Media Cannabis Education

CMN Holdings Inc. prides itself in creating and curating high-quality digital display media content for cannabis doctors and dispensaries for the purposes of cannabis education.

Our approach isn’t just about throwing out a bunch of information on a screen and hoping it gets the attention of patients; it’s about studying the way people learn to ensure that we’re creating messaging through a medium that works for all types of learners.

Understanding Adult Learners

One of the principles of education that we have learned from is the Six Perceptual Modalities or Preferred Learning styles of adults. In adopting these principles into the way we create our education programs, we can ensure that we’re reflecting the needs of all learners. We recognize that adults over the age of 21 accessing cannabis learn a lot differently than children and teenagers in formal educational settings, and from this recognition, we build our content so that it’s accessible and understandable for adults.

One of the frameworks of adult learning we appreciate is the Six Perceptual Modalities or Preferred Learning Styles of adult learners. We work to weave some of each of these principles into CMN’s display media programming:

  1. Visual learners take in information through simple, visual diagrams and the written word. Display media slides that have photos, simple charts, and diagrams, and basic (non-wordy) written information will appeal to this style.
  2. Aural learners prefer hearing something in order for it to sink in. CMN uses engaging programming like Jacko the Barbarian and CannaSpa which uses both visual and sound to present information.
  3. Print learners need to write something down or take notes so that they can retain the information, even if they’ll never look at their notes again. This is where it’s helpful for cannabis dispensaries or cannabis doctors to have branded notepads and pens on hand for patients to jot down notes.
  4. Tactile learners learn by doing. They don’t like written instructions as much but prefer to dive in and try things for themselves. You’ll see that Jacko the Barbarian’s style is all about getting right in there and getting the job done with cannabis-infused cooking. No rigid instructions, a dash here and there, and lots of fun, and bam, you have a delicious cannabis-infused meal.
  5. Interactive learners benefit from discussing the content in front of them. When cannabis doctors and dispensaries work collaboratively with CMN’s programmers, we build content that helps inform the discussion between patient and provider.
  6. Kinesthetic learners learn by movement and prefer to get up and move around while they learn. This learning style takes into account that you likely won’t hold someone’s attention to a screen for a while, suggesting that quick programming that suggests a corresponding activity or action for the patient will help them absorb the information presented to them.

While we are limited to how we can present information through display media to some types of learners who learn through touch, taste, and smell, we use creativity and some of the most cutting-edge educational principles being used in display media to help get messages across to all Americans about cannabis. We are flexible, innovative, and adaptable in the way we bring the information from our advertisers, investors, and cannabis educators to those in dispensaries and doctor’s waiting rooms.

Continuous Education in Adult Education

CMN Holdings’ understands that display media is forever evolving, and we dedicate ourselves to reviewing adult educational principles like these above on a regular basis. We also continuously learn from our peers and the way they’re using digital signage to reach adult learners.

Display Media


Philip M. Cohen is CEO of CMN Holdings, Inc. and their subsidiaries, Cannabis Medical Network, a digital media network airing in cannabis doctors waiting rooms and Cannabis Lifestyle Network, airing in dispensary waiting rooms. Phil has operated a dozen ad supported digital signage networks in doctor offices and at retail since 1985 and is a past Chairman of the Digital Signage Federation.