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Tag: Psychology of a Sale

Why use digital signage at your dispensary?

Why use digital signage at your dispensary?

Digital signage is a powerful communications tool, that when used effectively, engages your customers and increases sales. Messaging via digital screen enables you to promote or feature particular products, educate your customers and enhance the in-store experience. According to InfoTrend research in December 2013, the digital signage market is growing at a rate of 40…

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Understanding Customer Needs

Understanding Customer Needs

Knowing and understanding customer needs is at the center of every successful business. Once you have this knowledge, you can use it to lay out a case for purchase that persuades potential and existing customers that buying it from you is in their best interest. To paraphrase Steve Jobs, “While customers may think they know…

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